How To Use GIFs In Google Display Ads

Do you know how to use GIFs in Google Display Ads? If not, then this is the article for you! In this post, I will share with you my top ways of using GIFs in Google Display Ads. This article will help you understand how to use GIFs in Google Display Ads and how to do it in a better way.

What Is  Google GIFs?

 It is a form of file format that can be played in a web browser. A GIF can be a single image, but it can also be an animation. Many people use GIFs to communicate ideas or feelings. They create animated GIFs to express their emotions or to create humorous images.

Why should we use GIFs in Google Display Ads?

Why should we use GIFs in Google Display Ads?

The best way to explain this is to use a picture. A GIF is a picture that can be used on your website or in your Google Display Ad. For example, if you have a blog and you want to promote it, you could create a GIF that shows you smiling while talking about your blog. This would look good and it would also help people to know what your blog is all about. People like to watch a moving GIF because it looks interesting. It may seem silly, but a GIF is a great way of creating interest.


  1. They make it easy for advertisers to customize their ads and optimize them to match the audience they want to target.
  2. This can help to catch the attention of your potential customers.
  3. This will help you to engage your audience.


  1. One of the disadvantages of using GIFs in Google Display Ads is that it doesn’t work in all countries.
  2. This can take a long time.
  3. There is also a problem with file size. Some GIF files are too large to load quickly.

Use Gifs In Google Display Ads: Tips and Ideas

GIFs are the main things that you can use to improve your ads and increase the number of visitors to your site. You should understand your audience and know what kind of things they like. Following are some tips and ideas for displaying GIFs on Google;

  1. You can create a good ad for your audience by writing something interesting. For example, if your audience likes funny stuff, you can write something funny about your product.
  2. You should write them in a friendly way and can also use different colors and font sizes to attract attention.
  3. You should be creative in your ads and make sure that they are interesting. It is a good idea to make your ads eye-catching and make your readers want to read more.

Using animated ads on Google Display Network

Using animated ads on Google Display Network

Using animated ads on the Google Display Network (GDN) can be a powerful way to capture users’ attention and convey your message more effectively. Animated ads allow you to showcase your products, services, or brand in a dynamic and engaging manner

Animated Google Ads: Best Practices from the Source

To create the perfect animation, you’ll need the right assets and settings to start with. There are two major areas that you’ll need to pay special attention to: animation types and the size of the animated objects. The second area to consider is the length of the animation.

Smaller GIF file sizes are always better

Opting for smaller GIF file sizes is consistently advantageous. By reducing the size of GIF files, you can enhance user experience, accelerate load times, and ensure smoother animations.

Upload Display AD Specification

Upload Display AD Specification

Google’s guidelines regarding display ad specifications state that: “GIF format files should be no larger than 512KB.” You can also use a video instead of a GIF. However there are limitations to using videos, so you’ll want to make sure that the video format you use is supported by Google.

Google’s Responsive Display AD Specifications

Google’s responsive display ad specifications state that: “Images with a file size greater than 512KB are not recommended for responsive display ads.” You can also use a video instead of an image. However, there are limitations to using videos. Videos need to be supported by Google to be used in Responsive Display ads. In addition, you’ll want to make sure that the video format you use is supported by Google.

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GIFs vs HTML5 Ads

GIFs and HTML5 ads serve as distinct formats for online content. These are simple animated images that loop, while HTML5 ads are interactive and dynamic advertisements created using modern web technology. GIFs are easy to make and widely supported but have limited interactivity and color options.

HTML5 ads offer advanced animations, responsiveness, and interactive elements like videos and forms. Their adaptability and tracking capabilities make them preferable for engaging and effective online advertising campaigns.

What are the requirements for GIFs in Google Ads?

With Google Ads, the file type that you upload to an AdWords account is called the “Advertisement Format,” which specifies what kind of format you’re uploading. It can be either a.JPG, PNG, or. GIF. JPGs and PNGs are “image-based” formats, while GIFs are “animated-image-based” formats.
For any given ad type, Google supports only one type of format. There are specific rules that determine what type of file is appropriate for each ad type. You should follow those rules so that your ad is displayed correctly. If your ad does not meet the specifications for the ad type you chose, it won’t be displayed.

How do I add a GIF to my ad? 

You can either upload a GIF to Google or create one from scratch. If you’re uploading a GIF, make sure that it is at least 200 x 150 pixels and that it’s in.gif format.

Can I use video for Google display ads?

Yes, you can use videos for Google Display Ads. Google supports various video ad formats, including standard video ads, responsive display ads with video assets, and interactive video ads. These formats allow you to showcase your products, services, or messages through engaging video content on the Google Display Network.


In this article, we discuss how you can use GIFs and videos to enhance your users’ experiences when they are viewing your website or app. We also explain why you should upload smaller-sized GIFs and videos for the fastest loading times possible.